Spec Campaign - NAADAM | Copy Portfolio

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Spec Campaign - NAADAM

Date

Summer 2024

Spec Presentation Deck

For NAADAM, I created more ideas for their social campaign titled "Soft as Hell."

The campaign's intention was to bring in more awareness of just how soft their cashmere products are; they're so soft, even the devil grew a soft side after wearing NAADAM. Now as a full-fledged softie, the devil is now discovering a fondness for other soft things, including ice cream and fabric softener.

Through a humorous lens and tone of voice, I conceptualized three more "soft things" the devil does and wrote social post copy to accompany each of them.

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