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Spec Ads, Emails, & Press Release - Fi

Date

Summer 2026

Ads, Emails, + Press Release

For the smart pet-collar brand, Fi, I conceptualized a new feature in their mobile app that lets pet parents set up temporary 'invisible fences' while out and about with their dog or cat. I ideated this concept based off their existing Safety Zones feature, and created different paid ads, marketing emails (one for prospective customers and one for existing), and a press release.

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